Theme settings

Settings that apply to the whole store: your logo, fonts, colours, page width, buttons, and how prices, stock and ordering work for trade buyers. Open them from the paintbrush icon in the theme editor's left bar.

Brand and social media

Setting	Choices	Shows when	What it does
Logo		Always
Favicon		Always	32 x 32px .png recommended.

Social media

Setting	Choices	Shows when	What it does
Instagram URL		Always
Facebook URL		Always
Pinterest URL		Always
YouTube URL		Always
TikTok URL		Always
X URL		Always

Typography

Fonts

Setting	Shows when	What it does
Body font	Always
Heading font	Always
Data font (monospace)	Always	Used for prices, quantities, SKUs and specifications. A monospace face keeps figures aligned in tables.

Font scale

Setting	Choices	Shows when	What it does
Body font size		Always
Heading scale		Always
Base letter spacing		Always

Layout

Page layout

Setting	Choices	Shows when	What it does
Page width	Narrow (1280px) · Standard (1440px) · Wide (1760px) · Full width	Always
Page margin		Always
Density	Compact · Normal · Spacious	Always
Placeholder style	Color block · Gray	Always	What products and collections without an image look like.
Products per row		Always	Desktop only. Narrower viewports fit as many as the column width allows.
Corner radius		Always	Applies to buttons and inputs. Set 0 for square corners.

Buttons

Setting	Choices	Shows when	What it does
Button style	Filled · Outline	Always	For primary buttons like Add to cart. Checkout buttons always stay filled.
Uppercase button labels	On · Off	Always
Show back-to-top button	On · Off	Always

Colors

Color schemes let you set a palette once and apply it per section. Every section has a "Color scheme" setting — that is how you alternate light and dark bands down a page without editing code.

Status colors stay the same in every scheme, because an out-of-stock warning should not change meaning when a section changes palette.

Semantic status colors

Setting	Choices	Shows when	What it does
Success color		Always
Warning color		Always
Error / danger color		Always
Info color		Always

Six colors behind category icons and products without a photo. Choose Custom to set them to your brand; a category card can also pick one by number.

Panel colors

Setting	Choices	Shows when
Palette	Theme default · Custom	Always
Color 1		Palette is Custom
Color 2		Palette is Custom
Color 3		Palette is Custom
Color 4		Palette is Custom
Color 5		Palette is Custom
Color 6		Palette is Custom

Which settings reveal which:

flowchart LR
  panel_colors_mode["Palette"]
  panel_color_1["Color 1"]
  panel_color_2["Color 2"]
  panel_color_3["Color 3"]
  panel_color_4["Color 4"]
  panel_color_5["Color 5"]
  panel_color_6["Color 6"]
  panel_colors_mode -- "is Custom" --> panel_color_1
  panel_colors_mode -- "is Custom" --> panel_color_2
  panel_colors_mode -- "is Custom" --> panel_color_3
  panel_colors_mode -- "is Custom" --> panel_color_4
  panel_colors_mode -- "is Custom" --> panel_color_5
  panel_colors_mode -- "is Custom" --> panel_color_6

B2B · Prices

Who can see prices, and what trade buyers see beside them. Every style installs selling to everyone, so a new store can take orders at once. To sell only to approved trade accounts, first add your companies, locations and catalogs in Shopify admin (Customers → Companies), then choose "Trade buyers only". This hides prices in the theme only; Shopify's catalogs decide what each company can actually buy.

Setting	Choices	Shows when	What it does
Who sees prices	Everyone · Trade buyers only	Always	Trade buyers only: guests see products and a sign-in prompt. Trade accounts you put on hold never see prices, under either choice.

Beside the price

Setting	Choices	Shows when	What it does
Show compare-at price	On · Off	Always	Struck through when a product is on sale. Everyone sees it, whoever can see prices.
Show retail price comparison	On · Off	Always	Show the base/retail price strikethrough alongside the wholesale price.
Show price list badge	On · Off	Always	Display the PriceList name next to prices for B2B customers.

Preview in the editor

Setting	Choices	Shows when	What it does
Preview as	Off · Approved buyer · Guest	Always	Editor only: Guest or Approved trade buyer shows the page that visitor gets, their prices and their sections. Visitors are never affected.
Control who sees prices	On · Off	Who sees prices is replaced	Then choose what guests see below. Trade accounts you put on hold see no prices.
Guests and retail customers	Hide prices · Show retail prices	Who sees prices is replaced	Hidden prices also hide Add to cart. Signed-in company buyers always see their company's prices.

Which settings reveal which:

flowchart LR
  b2b_price_access["Who sees prices"]
  b2b_enable_price_gating["Control who sees prices"]
  b2b_visitor_pricing["Guests and retail customers"]
  b2b_price_access -- "is replaced" --> b2b_enable_price_gating
  b2b_price_access -- "is replaced" --> b2b_visitor_pricing

B2B · Ordering and stock

Quantity rules and volume prices come from your B2B catalogs. These settings choose what the store shows: quantity rules, stock, and the ordering tools.

Quantities

Setting	Choices	Shows when	What it does
Show quantity rule	On · Off	Always	Shows the rule beside the quantity, e.g. "Minimum 12 · multiples of 6". Checkout enforces it regardless. Learn more
Cap at available stock	On · Off	Always	Block add-to-cart when quantity exceeds available stock. Shows 'Only N available' message.

Stock

Setting	Choices	Shows when	What it does
Show stock indicator	On · Off	Always	Display in-stock, low-stock and out-of-stock badges on product cards and product pages.
Low stock threshold		Always	Quantity below which a variant is considered 'Low stock'. Default: 5.
Show stock without prices	On · Off	b2b_price_access is trade_only	Shows stock to visitors who can't see prices. Prices and quantity rules stay hidden.

Ordering tools

Setting	Choices	Shows when	What it does
Show request a quote	On · Off	Always	Allow customers to submit quote requests from the cart page.
Allow variant order matrix	On · Off	Always	Allows the Variant order matrix block: a quantity grid for products with up to two options.
Most variants in matrix		Allow variant order matrix is on	Products with more variants show the normal variant picker instead.

Which settings reveal which:

flowchart LR
  b2b_enable_variant_matrix["Allow variant order matrix"]
  b2b_matrix_max_variants["Most variants in matrix"]
  b2b_enable_variant_matrix -- "on" --> b2b_matrix_max_variants

Sign-in screens

Setting	Choices	Shows when	What it does
Image		Always	Beside the sign-in, account and password forms, and on pages that ask a visitor to sign in. Hidden on phones.
Reasons to sign in		Always	One per line, shown with a tick on pages that ask a visitor to sign in. Leave empty to show none.

B2B · Product page

Specification tables, datasheet downloads, and product lead times.

Setting	Choices	Shows when	What it does
Show company on products	On · Off	Always	The buyer's company and location above the product title. The header has its own setting.
Show product specifications table	On · Off	Always	Display product metafields in a key-value table on the product page.
Show datasheet downloads	On · Off	Always	Lists the product's documents on its page. Learn more
Show lead time	On · Off	Always	Shows the product's "ships in" estimate on its page. Learn more

Cart

How the cart looks and what it tells the buyer.

Setting	Choices	Shows when	What it does
Cart type	Cart page · Drawer	Always	Drawer opens the cart beside the page. Notes, PO number and quotes stay on the cart page.
Open drawer on add	On · Off	Cart type is Drawer	Applies when Cart type is Drawer. When off, the cart count in the header updates and the buyer keeps browsing.
Free shipping from		Always	A whole amount, e.g. 250. Shows buyers how much more they need; set the same rate in shipping. Learn more

Which settings reveal which:

flowchart LR
  cart_type["Cart type"]
  cart_drawer_open_on_add["Open drawer on add"]
  cart_type -- "is Drawer" --> cart_drawer_open_on_add

Developer

Adds an on-page panel for tuning the header against the design. For local development only — turn it off before publishing.

Setting	Choices	Shows when	What it does
Show the tuning panel	On · Off	Always

Adds an on-page annotation panel for front-end review. For local development only — turn it off before publishing.

Setting	Choices	Shows when	What it does
Show review comments	On · Off	Always

Theme settings

Brand and social media

Typography

Layout

Colors

B2B · Prices

B2B · Ordering and stock

Sign-in screens

B2B · Product page

Cart

Developer

Learn more