Content builder

A free-form band you compose from blocks: text at any size, images, buttons, columns, dividers and video. It starts as an image beside a statement and a button. For long copy, add a Rich text block; for a video, a Video block. Use it when no other section has the shape you want.

Where to find it

In the theme editor, Add section › Content builder. The theme starts with it on: Home page.

Settings

Setting	Choices	Shows when	What it does
Density	Follow theme · Compact · Normal · Spacious	Always	Space, columns and image shape in this section. Follow theme uses Density in Theme settings › Layout.
Text size	Default · Smaller · Standard · Larger	Always	Makes this section's text and title smaller or larger than its Density sets.
Color scheme		Always

Who sees this

Setting	Choices	Shows when	What it does
Show this section to	Everyone · Guests and retail · Trade customers	Always	Trade customers are signed-in company buyers. The theme editor always shows the section. Learn more

Layout

Setting	Choices	Shows when	What it does
Content alignment	Left · Center · Right	Always	The default for every block. A block or column can set its own.
Content width	Narrow · Medium · Full width	Always
Section width	Full width · Contained	Always	Contained draws the color scheme as a panel inside the page margins.
Color around the panel	On · Off	Section width is Contained	Off shows the page background around the panel. Color scheme colors the panel itself.
Around the panel		Section width is Contained and Color around the panel is on

Which settings reveal which:

flowchart LR
  section_width["Section width"]
  panel_ground["Color around the panel"]
  ground_color_scheme["Around the panel"]
  section_width -- "is Contained" --> panel_ground
  section_width -- "is Contained  + more " --> ground_color_scheme
  panel_ground -- "on  + more " --> ground_color_scheme

Blocks

It also takes these blocks: Text, Image, Buttons, Columns, Divider, Video, Rich text.